How to do a good job in the expansion of new markets for electric push rods
Release Time:
Dec 21,2023
In 2014, with the continuous balance of domestic supply and demand ratio, coupled with the continued malaise in foreign markets, the demand for electric push rods in 2014 decreased by 9.8% compared to the previous year, with statistics.
In 2014, with the continuous balance of domestic supply and demand ratio, coupled with the continued malaise in foreign markets, the demand for electric push rods in 2014 decreased by 9.8% compared to the previous year, with statistics.
In 2014, electric push rod manufacturers increased by 5% over the previous year, production increased by 7.8%, and sales increased by 4%.
From the above statistics, the demand for electric push rods in the previous year decreased significantly, but sales increased, indicating that in 2014, the entire market was for traditional low-cost and low-quality electric push rods.
The demand has decreased significantly, and at the same time, the demand for high-quality and high-priced electric push rods is still increasing.
So how can production-oriented enterprises survive in industry competition and get a piece of the action?
First of all, large-scale enterprises should continue to develop their advantages of sufficient funds and strong scientific research team capabilities, continue to impact the high-precision market, expand their share, and target the electric push rod industry market.
Investigation and supply and demand forecasting put the main energy into product research and development and production with good benefits and cost recovery.
For small-scale enterprises, how to survive? Due to their own lack of strength, small-scale electric push rod manufacturers usually do OEM and imitation models, but as the demand in the low-end market continues to decrease, and more small-scale production industries join the competition, so they still stay in the traditional model, it is easy to fail to gain a foothold. The expansion model of small and medium-sized enterprises is recommended here.
1; Increase investment in e-commerce publicity. Small-scale enterprises have limited funds. In order to build their own brand, if they cannot invest on a large scale, they can appropriately choose the sales model of the online platform, and strive to get rid of the traditional telemarketing model as soon as possible to increase their own sales channels.At the same time, the cost of online sales is also a bit more economical than the traditional model.
2; If the quality of the product cannot be improved, it can cooperate with some large-scale enterprises to enhance their own strength in the form of distribution.
3; Because small-scale enterprises have small output, insufficient scientific research, and low quality, they can focus on publicity and sales in backward regions. On the one hand, they can improve their service level. At the same time, they can also look at some foreign backward regions, such as Southeast Asia.
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